About Us
Meet Ube For U Bae
Ube For U Bae is all about sharing the love of ube, the vibrant purple yam that holds a special place in Filipino cuisine. Founded by Serena Militante, the brand turns this beloved ingredient into sweet treats made to bring people together.
What started in a home kitchen has grown into a dream of opening a storefront where even more people can experience the joy of ube.
From Our Kitchen to Yours
Ube For U Bae brings people together through handcrafted treats inspired by Filipino tradition. Every bite is made to feel special — from everyday cravings to celebrations shared with people you love.
QUALITY
Made from real ube, prepared in-house from root to finished treat with care and authenticity.
CULTURE
Celebrating Filipino roots and flavors while creating a taste of home and a deeper connection to Filipino culture.
COMMUNITY
Bringing people together through authentic food, meaningful connections, and a shared appreciation for Filipino heritage.